Gretch.Co | brand + story building

I help brands determine what to say—

how, when, where to say it—

and why.

Creating a modern brand begins with finding granular clarity on your ‘why’ and how to effectively communicate it.

Once discovered, there’s actually good fun to have
in building for longevity.

I’m here to unlock your freedom to do so.

  • Gina is a wizard.

    KENDALL KAESTNER, GLOBAL BRAND MNGMT, FENTY BEAUTY BY RIHANNA, GLOBAL MARKETING, SENTÉ

  • This will make our work stronger.

    SENIOR DIRECTOR PRODUCT MANAGER, FORTUNE 100 RETAILER (NDA)

  • The session - and you - are getting RAVE reviews.

    LISA SMILOR, EVP, CFDA

  • Life hack: Call Gina

    ANDREW WATTS, PROPRIETOR, JAMES BEARD FINALIST CORDELIA

  • Gina was exceptional at capturing our insights and our identity in language.

    KESSTAN BLANDIN, PHD, VP R&D, MYERS & BRIGGS FOUNDATION

  • I feel seen.

    Fay Breedlove, Founder, Terminal B

  • You're a huge role model in this industry.

    Rozi Levine, Head of Digital Media, MelkeNYC

Featured Work

  • Senté

    REBRAND FOR DTC: Messaging, Content Strategy + Production, Cross-Channel Integration, GTM Launch, Executive Coaching

  • The Sculpt Society by Megan Roup

    FOUNDER TO BRAND AWARENESS: Competitive Whitespace, Content + Social Landscape Strategy, Campaign + Franchise Concepts, Best Practice Operations

  • Myers & Briggs Foundation

    MODERNIZING LEGACY FOR NEXT GEN: Brand Strategy, Messaging, Visual Identity, Site Launch, Executive Coaching

  • Cordelia

    STORYTELLING HOSPITALITY: Brand Strategy + Storytelling, GTM Launch, Founder Coaching

SERVICES

ARTICULATION / BRAND
purpose, vision, mission, values
messaging + hierarchy
persona + voice
 EXPRESSION / CONTENT
story flow + cadence
evergreen themes + franchise
story arc + production
CONVERSATION / SOCIAL
competitive audit + insights
landscape strategy 
cross-functional integration

Gina builds competitively authentic brand stories across fashion, wellness, and hospitality that create organic growth and fuel effective performance and partner strategies. 

After focusing a dozen years within the formative era of social media marketing, building an integrated, best-in-class social media practice for Saks Fifth Avenue, and developing content strategies for fortune 50 first-movers like PepsiCo during a time of exponential growth at VaynerMedia, Gina Gretchko launched a fractional brand marketing consultancy to bring modern storytelling to brands new to market or transforming.

Most recently, she developed the brand for two-time James Beard Award nominated and Food + Wine Best New Chef appointed, Cordelia. Prior, at Saks, she produced social-first campaigns with CHANEL and Virgil Abloh and editorially directed online coverage for 15 fashion week seasons encompassing New York to Milan and Paris.

Gina loves sharing her wisdom with independent designers and self-funded founders, having served as an advisor with RAISEfashion and speaker to CFDA Interim Members, as well as to support the future of fractional work as a founding member of THE BOARD.