Gretch.Co | brand marketing

I help brands determine what to say—

how, when, where to say it—

and why.


Clients seek me out to sort their social. But before long, we find the challenges are born upstream in brand.

Creating a winning online presence begins with finding clarity on how to effectively talk about who you are and why you’re here.

There’s good fun to have in building your brand for longevity. I’m here to unlock your freedom to do so—and score wins along the way.

  • Gina is a wizard.

    KENDALL KAESTNER, GLOBAL BRAND MNGMT, FENTY BEAUTY BY RIHANNA, GLOBAL MARKETING, SENTÉ

  • This will make our work stronger.

    SENIOR DIRECTOR PRODUCT MANAGER, FORTUNE 50 CPG COMPANY

  • The session - and you - are getting RAVE reviews.

    LISA SMILOR, EVP, CFDA

  • Life hack: Call Gina

    ANDREW WATTS, PROPRIETOR, JAMES BEARD FINALIST CORDELIA

  • Gina was exceptional at capturing our insights and our identity in language.

    KESSTAN BLANDIN, PHD, VP R&D, MYERS & BRIGGS FOUNDATION

  • I feel seen.

    Fay Breedlove, Founder, Terminal B

  • You're a huge role model in this industry.

    Rozi Levine, Head of Digital Media, MelkeNYC

Featured Work

  • Senté

    LAUNCHING DTC FOR BELOVED DERM SKINCARE: Full Rebrand, Content Strategy, Messaging Matrix, Content Production, Cross-Channel Integration, Site Development, Launch Campaign, Sales + Executive Coaching

  • The Sculpt Society by Megan Roup

    FOUNDER TO BRAND AWARENESS: Competitive Audit + Whitespace, Content + Social Strategies, Storytelling Ideation, Platform Best Practice, Social Operations + Marketing Integration

  • Myers & Briggs Foundation

    REBRANDING LEGACY FOR MODERN GROWTH: Full Rebrand, Brand Strategy, Messaging, Visual Identity, Site Development, Team Onboarding, CEO Coaching

  • Cordelia

    STORYTELLING A JAMES BEARD FINALIST: Brand Strategy, Messaging, Social Persona and Storytelling, Cohesive Marketing, Founder Coaching, Team Onboarding

SERVICES

ARTICULATION / BRAND
purpose, vision, mission, values
messaging + hierarchy
persona + voice
 EXPRESSION / CONTENT
consumer objectives + cadence
evergreen themes + franchise
story arc + production
CONVERSATION / SOCIAL
whitespace audit + insights
landscape strategy + community
team, integration, operations

After building a best-in-class social media practice for Saks Fifth Avenue and producing social-first campaigns for Chanel, Prada, and Off-White, Gina Gretchko launched her own consultancy to help brands effectively tell their stories and bring purpose to content. 

A pioneer of social media, Gina turned her focus to the vastly diverse and dynamic marketing channel even prior to the launch of Instagram and soon found herself directing creative and media strategies for Fortune 50 clients at VaynerMedia. 

She personally pitched and produced exclusive content with Virgil Abloh, Victoria Beckham, Stella McCartney, Brandon Maxwell, Nicky and Paris Hilton, Laura Kim and Fernando Garcia, Gabriella Hearst, Erdem, and Donatella Versace, among many others. 

Gina is a founding member of THE BOARD, a collective of top talent that helps brands at all stages accelerate growth, and provides pro bono consulting to BIPOC designers through her partnership with RAISEfashion and to Interim Members of the CFDA. 

Have worked with numerous brands and creative directors across LVMH and Kering, as well as CHANEL, for Saks Fifth Avenue, and a variety of consumer brands across PepsiCo, Kellogg, and Disney for VaynerMedia and Edelman.