Gretch.Co | brand strategy + storybuilding

I help brands know what to say - how, when, where to say it - and why.

Creating a modern brand begins with finding specificity around its ‘why’.

Once discovered, there’s actually good fun to have in creating for connection.

I’m here to unlock your ability to do so.

  • Gina is a wizard.

    KENDALL KAESTNER, GLOBAL BRAND MNGMT, FENTY BEAUTY BY RIHANNA, GLOBAL MARKETING, SENTÉ

  • This will make our work stronger.

    SENIOR DIRECTOR PRODUCT MANAGER, FORTUNE 100 RETAILER (NDA)

  • The session - and you - are getting RAVE reviews.

    LISA SMILOR, EVP, CFDA

  • Life hack: Call Gina

    ANDREW WATTS, PROPRIETOR, 3x JAMES BEARD FINALIST CORDELIA

  • Gina was exceptional at capturing our insights and our identity in language.

    KESSTAN BLANDIN, PHD, VP R&D, MYERS & BRIGGS FOUNDATION

  • I feel seen.

    Fay Breedlove, Founder, Terminal B

  • You're a huge role model in this industry.

    ROZI LEVINE, HEAD OF DIGITAL MEDIA, MELKENYC

Featured Work

  • Senté Skincare

    REBRAND FOR DTC: Messaging, Content Strategy + Production, Cross-Channel Integration, GTM Launch, Executive Coaching

  • The Sculpt Society by Megan Roup

    FOUNDER TO BRAND AWARENESS: Competitive Whitespace, Content + Social Landscape Strategy, Campaign + Franchise Concepts, Best Practice Operations

  • Myers & Briggs Foundation

    MODERNIZING LEGACY FOR NEXT GEN: Brand Strategy, Messaging, Visual Identity, Site Launch, Executive Coaching

  • Cordelia

    STORYTELLING HOSPITALITY: Brand Strategy + Storytelling, GTM Launch, Founder Coaching

SERVICES

ARTICULATION (BRAND)
purpose, vision, mission, values
positioning + narrative 
messaging + hierarchy
 EXPRESSION (CONTENT)
content planning
story arc + cadence
evergreen storytelling pillars
CONVERSATION (SOCIAL)
channel landscape strategy 
cross-functional integration 
team operations

Gina builds competitively authentic brand stories that attract and engage community and make founder dreams come true. 

After twelve years in the formative era of social media marketing, building an integrated, best-in-class brand content practice for Saks Fifth Avenue, and developing strategies for fortune 50 first-movers like PepsiCo during a time of exponential growth at VaynerMedia, Gina Gretchko launched a fractional consultancy to bring modern storytelling to emerging and scaling brands.

Most recent, she developed the brand for three-time James Beard Award nominated and Food + Wine Best New Chef appointed Cordelia and its sister brand, ROSY. Prior, she produced original campaigns for Saks with CHANEL and Virgil Abloh while editorially directing coverage for 15 fashion week seasons encompassing New York, Milan and Paris.

Gina loves sharing her wisdom with industry veteran indie founders across fashion, hospitality, wellness. She advised independent designers within RAISEfashion, coached interim members of the CFDA, and supports the future of fractional work as a founding member of THE BOARD.